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Labels that evolve, just like great cities do
Utopia: 3D label with glossy gold foil and luminescent ink
In recent months, we took part in Challenge Your Agency 2.0, a contest promoted by HP, in collaboration with the graphic design studio Artevino Studio.
2023
Experimental project by ILMA Etichette and Artevino Studio
Invisible Ink
A special ink, visible only under UV light, adding unique hidden details to the artwork.
Embossed Gold Foil
Hot foil applied together with blind embossing, for a refined and elegant profile.
Variable Data
Unique, ‘randomized’ graphics generated with an HP program that creates variations from a base template using proportional scaling, transposition, and rotation.
Utopia: 3D label with glossy gold foil and luminescent ink
The theme “Utopia,” proposed by the contest organizers, was interpreted through the idea of a constantly evolving city. What better inspiration than Invisible Cities by the great Italo Calvino?
To evoke this concept of transformation, the label was created using HP Collage software and luminescent varnish, enhanced with a glossy gold foil and 3D effect on the word Utopia.
A final melancholic note reflects the state of our planet:
Like Kublai Khan—the “melancholy emperor”—we are beginning to realize that our supposed power, rooted in possession, means little in a world on the verge of collapse…
This is a non-commercial product, printed by ILMA Etichette for technical experimentation.
Graphic design by Artevino Studio.
Paper: Manter by Fedrigoni Self-Adhesives – Constellation Sirio Pearl Ice Ultra WS – Variable graphics via HP Collage + Yellow Luminescent Ink – Hot foil – Blind embossing.
Other projects
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