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A unique message on every label
The Great Utopias: labels with principles
Le Grandi Utopie is the second project with which we participated in HP’s “Challenge Your Agency 2.0” contest, once again in collaboration with Artevino Studio.
2023
Experimental project by ILMA Etichette and Artevino Studio
Braille
“Braille enhances the tactile identity and highlights the project name.”
Hot gold foil
“Hot gold foil adds dimension and elegant highlights to the label.”
Variable Data
“Unique and randomized designs generated through HP SmartStream, creating diverse versions from a single base layout.”
The Great Utopias: graphic beauty with a message
In this project, we explored the power of the HP Collage tool—a SmartStream Designer feature that allows for countless graphic variations from a single model.
We created a series of labels inspired by both timeless ideals—like Peace, Equality, Freedom, and Justice—and deeply human emotions like Courage and Joy. Each message is matched with a unique graphic layout that has made unforgettable through the use of gold foil and Braille embossing.
The result: labels that are not only visually elegant but also rich in meaning—each one telling a small story and sparking thought, curiosity, and emotion.
Not available on the market. Printed by ILMA Etichette for technical experimentation.
Graphic Design: Artevino Studio
Paper: Manter by Fedrigoni Self-Adhesives – Constellation Snow Martellata
Graphics: Variable via HP Collage – Hot Gold Foil – Braille Embossing
Other projects
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