BetulaAlba: ten, a hundred, a thousand labels - uniquely alike

The BetulaAlba label project, born from a collaboration between Artevino Studio and ILMA Etichette, was created to explore the potential of HP Indigo digital printing and the variable data graphic features of SmartStream Designer—applied to the world of wine.

2020

Experimental project by ILMA Etichette and Artevino Studio

Braille

“Braille embossing highlights the project name, adding depth and tactile dimension.”

Copper foil

“Hot copper foil enhances the label with personality and three-dimensional richness.”

Variable Data

“Unique and ‘random’ graphics generated through an HP program that enables variations from a base model using proportional resizing, transposition, and rotation.”

Content index

Year2020

CompanyExperimental project by ILMA Etichette and Artevino Studio

SectorWines

Paper TypeWine-grade, barrier-coated, and sustainable papers

Processes and FinishesHot foil stamping, smart digital solutions

3D effect with glossy copper foil

Two variable data techniques were used for BetulaAlba. The first, a graphic feature via HP Collage, allows each label to carry a distinct design derived from one or more base images. The second is classic variable data functionality that enables progressive numbering.

Ten, a hundred, a thousand—and even more—variations in a single print run. Every label is different. Every label is unique.

The choice of a delicate, ethereal image—such as a birch forest—creates a clean, refined, and elegant design that perfectly suits a wine aiming for a premium market position. The copper foil Kurz Luxoro Alufin 396 and the Fedrigoni Arconvert Cotton White paper add prestige and value to the product. Progressive numbering further reinforces the sense of exclusivity and uniqueness. At the center, the ever-changing image captures—like a photograph—the different perspectives of an endless forest of white birch trees.

Not available on the market. Printed by ILMA Etichette for technical experimentation purposes.
Graphic Design: Artevino Studio
Still Life Photography: Maurizio Gjivovich
Paper: Fedrigoni Arconvert Cotton White – HP Indigo CMYK – Copper Foil Kurz Luxoro Alufin 396