Innovation and Tradition: The Vertosan and Arudi Label Experience

The labels created by Ilma Etichette for Vertosan and Arudi perfectly convey the message the companies were looking for: “We sat around a table to think together. For us, they are not suppliers, but partners.”

Vertosan and Arudi are two alcohol producers based in the Aosta Valley and Turin, respectively. Deeply connected to their local territories and traditions, they carefully craft their products down to the smallest detail. Their labels face the challenging task of telling the company’s story while projecting it into the future, linking local products with a vision for the wider world. “The collaboration with Ilma Etichette was decisive. Together with the DPADV design studio, involved by Ilma for the project, the triangulation worked perfectly and delivered the desired result.”

Guiding the Customer

“We knew what we wanted to convey with our bottles and the message we wanted to send,” explains Mirna Sommovigo of Vertosan, “but we didn’t know how. Meeting with Ilma was significant: we sat together and started thinking as a team. We expressed our needs, and they found the technical solutions to make our ideas come to life.”

This is about knowledge sharing, listening, and collaboration. The logo and label are the brand’s business card, needing to condense a story, quality, and character into images and colors. Graphic design cannot succeed without understanding and sharing the content and objectives. “With Ilma Etichette, we found a partner, not just a supplier.”

Engaging the Senses

“At our companies, we pay great attention to detail,” continues Sommovigo. “We always want to convey care in every step. We also wanted our bottles to be unique and different.”

The design focused on the senses, providing customers and consumers with a complete experience. “Our bottles engage taste and, of course, smell, reflecting the aromas of the territory and tradition. A well-crafted, detailed label satisfies the eye, conveying our love for beauty — but we wanted more. Together with Ilma Etichette, we created labels that also stimulate touch. Vertosan’s Genepy features embossed textures, while Arudi’s Vermouth uses soft-touch inserts that feel velvety at first touch. We wanted to add an experience to the bottle, and Ilma understood perfectly how to achieve it.”

Tradition with Vision

Both companies are deeply tied to tradition and their regions. How was this conveyed on the bottles? “We take care of the product, but it had to be reflected in the bottle and graphics as well. Before partnering with Ilma Etichette, we visited the production sites and realized they could highlight our history and expertise in an innovative way.”

For example, the choice of gold: together, they selected an antique, classic shade, paired with a new and intriguing embossing technique.

Ilma Etichette’s approach is characterized by availability, engagement, and guiding the client — helping them think or rethink a concept, monitoring every stage from idea to realization. Simply providing a service in a detached manner is not enough to tell a story and give shape to ideas. Clients know what they want to communicate, and Ilma Etichette finds the perfect way to express and realize it.