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Special finishes
Finishes and Embellishments That Make Every Label Unique
We bring your labels to life by combining advanced technologies with deep artisanal expertise. Our special finishes are not just a detail — they are the final touch that enhances the material, plays with light, and creates an unforgettable tactile experience. From metallic printing to embossed textures you can feel, each process is designed to tell your product’s story and leave a lasting impression in the consumer’s mind.

Hot Foil Stamping: Brilliance and Prestige for Your Brand
Hot foil stamping is the perfect finishing technique to create labels with a refined, luminous effect that immediately draws attention. Used to add prestige and visual impact, this embellishment makes your products stand out while strengthening your brand’s image.
Technique and Materials
This process involves applying a coloured foil onto the surface of the label using a heated die (cliché). The dies, made from materials such as magnesium, zinc, or brass, ensure a precise and sophisticated application.
At ILMA, we offer a wide selection of foils available in glossy or satin finishes and a rich range of shades:
- Metallic Foils: From classic gold and silver to unique pastel and vibrant hues.
By choosing hot foil stamping, you give your label a timeless touch of elegance and distinction.

Tactile Embossing and Braille: The 3D Experience
Tactile embossing transforms a label into a truly sensory experience. Using special high-build varnishes, this technique creates remarkable 3D effects, combining gloss and transparency to bring your design to life through touch.
Inspired by Braille printing (the raised writing system for the visually impaired), this process adapts the concept to artistic graphic elements designed to enhance your product’s packaging.
Technical Details for a Perfect Result
- Custom Thickness: The height of the embossing depends on your graphic design. At ILMA, we guide you through the selection process, recommending a starting thickness of 50 microns for intricate, detailed patterns, and up to 100 microns for simpler, stylized designs.
By choosing tactile embossing, you offer consumers a luxurious detail that goes beyond sight, strengthening your brand’s sensory identity.

Embossing: Elevating the Tactile and Visual Impact
Embossing is the ideal finishing technique to enhance the tactile and visual appeal of your label. This process creates concave and convex surfaces that play with light and shadow, allowing your logo or the most refined graphic details to rise from the paper and instantly capture the customer’s attention.
How the Process Works
Embossing is achieved by pressing the printed material between two dies — male and female. Depending on the desired effect and the type of material, the dies can be made from:
- Metal: Magnesium, zinc, or brass.
- Resin: Thermoplastic resins.
Embossing adds a distinctive touch of elegance and three-dimensionality, positioning your product firmly within the premium segment.

Spot UV Varnish: Striking Contrast and Exceptional Depth
Spot UV varnishing is the perfect finishing technique to create powerful visual impact by highlighting specific decorative elements — large or small — on your label. This process enhances colour intensity and brightness, delivering stunning mirror-gloss or satin finishes.
Technique and Visual Impact
This embellishment uses special varnishes that are instantly cured under UV lamps, resulting in remarkable colour depth and captivating contrasts between light and shadow.
- Contrast Effect: By combining glossy and matte (spot) varnishes, you can create endlessly unique and personalized visual contrasts, adding remarkable depth and sophistication to your labels.
- Maximum Customization: You have complete freedom to highlight any design element you want to make shine and stand out.
By choosing spot UV varnishing, you turn your label’s details into focal points — achieving a high-end, unforgettable look.






Labels that evolve, just like great cities do
Utopia
In recent months, we took part in Challenge Your Agency 2.0, a contest promoted by HP, in collaboration with the graphic design studio Artevino Studio.
We all want to be different, yet always unique
Folium
The Folium label project, born from the collaboration between ArtevinoStudio and ILMA Etichette, was created to explore the potential of HP Indigo digital printing and SmartStream Designer’s variable data tools applied to the world of wine.
An experience that blends tradition and innovation
Saponificio Pachys
Unveiling the secret of timeless charm with Speakeasy, the new shaving soap by Saponificio Pachys!
We are thrilled to announce our collaboration with Saponificio Pachys to bring back the elegance and luxury of old-school barbershops with their new Speakeasy shaving soap.
Henry 2017 Mazzolino limited edition
Tenuta Mazzolino
In the heart of Lombardy, among sun-kissed vineyards and gently rolling hills, lies an oenological treasure: Tenuta Mazzolino. A place that tells its story through every bottle and expresses its essence in the labels of the new Limited Edition Henry 2017 Pinot Noir.
100 ancient olive trees of sicilian gold
La Martina Agricola
Olive oil is a pillar of Sicilian cuisine. A long-standing tradition where the olive tree has always played a central role in the island’s economy and culture.
Detaluxe®: The Exclusive Finish That Transforms Labels into Art
Detaluxe® is more than just a finish – it is our exclusive patented innovation that gives your labels a luxurious, eye-catching design. Born from ILMA’s passion for high-tech excellence and refined design, this technique turns each label into a true work of art.
Detaluxe® is a unique and advanced printing process that recreates the mesmerizing look of molten metal, enriching your designs with unexpected gleams and sophisticated light effects.
The Advantages of Detaluxe®
First unveiled in prestigious settings — such as the historic Teatro Puccini during the Merano Wine Festival & Gourmet — Detaluxe® stands out for its extraordinary visual impact.
- Maximum Brilliance: Creates an exceptionally luminous effect, reminiscent of molten metal.
- 3D Detailing: Delivers ultra-defined features and a delicate three-dimensional texture that invites touch.
- Versatile Style: Perfect for elevating classic labels, enhancing logos and emblems, or bringing bold, contemporary designs to life.
Detaluxe® is available in classic Gold, Silver, Copper, and Bronze, as well as in a range of special-coloured foils, offering a bespoke, luxurious solution for every creative vision.

Micro and Nano Visual Effects
Micro-engraving is a truly unique process that elevates your label to a new level of refinement. Through intricate, delicate engravings, it creates striking and unexpected visual effects that captivate the eye and convey exclusivity.
Aesthetic Detail and Built-In Security
This advanced technique relies on the ultra-fine engraving of brass and copper dies, delivering outstanding results for your brand:
- Exceptional Sophistication: Enhances your graphics with exquisite, detailed textures that add perceived value to your product.
- Anti-Counterfeiting Protection: The micro-embossing process is so intricate and technically demanding that it serves as a powerful safeguard against imitation.
In the past, security often meant adding a separate holographic element — but not anymore. With micro-engraving, you can now combine decorative beauty and brand protection in a single, seamless design.

Luce: The Translucent Elegance of Embossed Light
The Luce finish infuses your labels with a soft, luminous brilliance and a refined, translucent elegance. Through this finely engraved process, the paper itself becomes the centerpiece, shimmering with a pearlescent glow and a radiant sense of depth.
Technique and Sensory Effect
Luce is a sophisticated evolution of traditional embossing, sharing its core technique but amplifying its visual and tactile allure:
- Dies: Two complementary dies (mold and counter-mold) — made of magnesium, zinc, brass, or thermoplastic resins — press the paper with precision.
- Fiber Fusion: The pressure gently fuses the paper fibers, creating a surface that plays beautifully with light and texture.
A Dual Sensory Impact
- Touch: The paper feels delicately engraved and finely structured.
- Sight: The surface glows with a soft, pearlescent translucency — as if lit by a subtle beam of light.
By choosing Luce, you add a subtle yet unforgettable touch — the perfect choice for brands that seek understated sophistication and timeless beauty.

Soft touch
Soft Touch: Velvety Luxury and Total Protection
The soft touch lamination elevates your label with an exquisitely velvety, matte effect, delivering a deeply sensory and emotional experience. This finish immediately engages your customer’s sense of touch, inviting them to connect with your product from the very first moment.
Sensory Appeal and Lasting Performance
With soft touch lamination, you do not have to choose between seductive texture and durability. By pairing an ultra-thin protective film with the paper, we create sensory labels that evoke the delicate feel of a peach skin — while ensuring total surface protection.
- Maximum Protection: Ideal for labels exposed to frequent handling, this finish shields the print from scratches and liquids, keeping it flawless over time.
- Premium Experience: It preserves a tactile elegance that enhances the perceived value of your product, positioning it firmly in the luxury segment.
Choose Soft Touch for a label that expresses quality, refinement, and care — from the first glance to the first touch.

Glitter
If your brand is not afraid to stand out, our exclusive Glitter finish is the perfect choice. Special sparkling micropigments create luminous, eye-catching labels — ideal for fashion and beauty products that aim to captivate customers with a touch of joy and glamour.
Technique and Brand Expression
This embellishment delivers a modern and lively look, defined by iridescent colours and unique reflections of light. Glitter reflects light in a distinctive way, enhancing the graphic details you want to make precious and impossible to overlook.
- The Process: The effect is achieved by blending shiny, coloured polyester particles of varying sizes into special varnishes.
- The Result: Shades that balance playful vibrancy with sophisticated elegance. These glitter-enriched coatings give your labels a memorable sparkle that elevates your brand’s identity.
Choose Glitter for your products — and do not ask what you can do with glitter, ask what glitter can do for your brand!

UV “Invisible” Ink
The “invisible” UV fluorescent ink finish is guaranteed to amaze — designs, logos, and text that are invisible to the naked eye suddenly appear in a striking glow when exposed to ultraviolet light. It is the perfect choice for labels that are innovative, surprising, and highly secure.
Technique and Anti-Counterfeiting Function
The magic lies in luminophores, special pigments that become visible only under Wood’s light (or “black light”).
Your labels gain a dual advantage:
- Decorative Appeal: A fascinating and unexpected design element.
- Anti-Counterfeiting Protection: The graphics created with this finish are virtually impossible to reproduce, providing a high level of product security. Only you and your trusted partners will know the secret hidden in your labels.
With invisible UV ink, you can discreetly print designs, text, barcodes, or security fonts — protecting your premium products while adding a subtle touch of mystery and innovation to your packaging.

Smart Solutions
Smart Solutions: Unique Labels, Infinite Variations
Why settle for a single design? With our Smart Solutions, you can break the mold and explore virtually endless customization possibilities, combining backgrounds, shapes, and graphic elements in a way that makes every label one of a kind. This is creativity at its finest — transforming packaging into a powerful expression of your brand and ensuring that every product your customer holds feels truly unique.
Mass Personalization with HP SmartStream Designer
Thanks to advanced technology such as HP SmartStream Designer, you can define for each label:
- Fixed Elements: Your brand logo, product name, or other core visuals.
- Variable Elements: Any graphic or text component you want to change from one label to another.
The result is mass production with a bespoke feel — every label is different, surprising consumers with its individuality.
Our Dynamic Variation Techniques
- HP Collage: Select a few core graphic elements, which the software will randomly resize, rotate, flip, and rearrange — creating ever-changing, unexpected visual compositions.
- HP Mosaic: Choose a geometric vector pattern as a base; the software will automatically mix colours and shapes, generating labels that share the same identity but never the same design.
Variable Data ManagementWe also offer full variable data integration — from text and barcodes to custom graphics and logos.
At ILMA, we partner with you to craft dynamic, modern, and unconventional labels, infused with a spirit of uniqueness that sets your brand apart on every shelf.

Holographic and Anti-Counterfeit
Holographic and anti-counterfeiting labels combine spectacular visual appeal with top-level protection. Whether applied to an entire label or just a subtle detail, these finishes create images that seem to rise from the surface, producing a striking 3D, multicolour, mirror-like effect.
Your products are your most valuable asset — protect them with this premium finish.
Anti-Counterfeiting Protection
Created using hot foil stamping, these labels employ exclusive holographic materials or custom holographic dies, making them extremely difficult to replicate and an effective deterrent against forgery.
You can apply this technology to your logo, specific design, or even a small decorative element, ensuring your products remain both authentic and unmistakable.
Three Types of Holographic Effects
Holograms are known for their vivid light play and rainbow reflections, which add exceptional depth and brilliance. ILMA offers three main options to help you achieve the impact you want:
- Prismatic Holograms: Ideal for luminous 2D effects and a clean, polished look.
- Double Exposure: Perfect for dynamic designs, where the image shifts with the viewing angle.
- Colourgram: The best choice for achieving true-to-life colours and superior chromatic fidelity.
With ILMA’s holographic labels, your packaging doesn’t just shine — it safeguards the integrity and prestige of your brand.

Silver Inks (Rainbow)
Add a hint of magic to your products with Silver (Rainbow) inks — a stunning finish that brings the rainbow directly onto your graphics. By layering silver varnish and CMYK colours, this technique creates extraordinary light refraction effects that make your labels shimmer with depth and vitality.
Technique and Visual Impact
This enhancement is achieved by combining two overlapping layers:
- A silver varnish base, which provides metallic luminosity.
- CMYK colours applied on top, producing the distinctive iridescent, rainbow-like effect.
This innovative method offers a full spectrum of colours to play with, allowing you to fine-tune both the intensity of the metallic sheen and the interplay of hues.
- Maximum Visibility: The iridescent finish and dynamic light reflections add dimension and modernity to your design, making your product stand out instantly on the shelf.
- Creative Flexibility: Apply this technique across the entire label, as a subtle background pattern, or to highlight fine details.
Beauty Meets Security
Silver (Rainbow) inks are not just visually captivating — they also enhance product protection. Their intricate optical effects make them an excellent anti-counterfeiting tool, enabling you to embed watermark-like visuals that both authenticate and elevate your brand’s identity.
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